15 September 2017
FOR THE FIRST TIME ON THE INTERNATIONAL FASHION WEEK MBKFD MATERNITY COLLECTION UKRAINIAN BRAND MONAMOON
On the 1st of September for the first time on the international fashion week Mercedes-Benz Kiev Fashion Days 2017 was a catwalk show of the maternity collection SS18 by ukrainian brand Monamoon. The creative director of the show was the famous stylist Yevgeny Primachenko.
The brand's ambassadors were the first to appreciate the collection - TV presenter Tatyana Terekhova, blogger Diana Gloster, Evgenia Lipskaya, Julia Pismennaya, Ivanka Krizhanovskaya, Marusya Koval, representatives of Gallery 48 Alla Kudzieva and Elena Abasova and others.
The models with the music track DJ MYKYTA went to the podium demonstrating that future mothers are self-confident, independent and convinced that pregnancy is not an excuse to relax. After all, the most important mission of women is to give new life and continue the life of humankind.
In the collection there are shades of sunset and a sea color palette. The blue color and striped print reminds of the sea, emphasizing the silhouette of the natural state of the future mother and the pacifying nature. White and turquoise dresses in modern wavy pleated design adapt to the shape changes during pregnancy.
Finished the show - a sign model MonaMoon: a tail coat for future mothers awarded the prestigious European Product Design Award-2017 in Brussels. In the collection SS18 the sign model MonaMoon was presented in the interpretation of casual – lace tail coat and light blue denim jeans.
Accessories in the form of flowers emphasized the beauty of expectant mothers, and waist bags-karmans - the confidence of modern pregnant women.
The Ukrainian brand of stylish clothes for pregnant women MONAMOON was founded in 2015. In March 2016, the brand produced the first collection. MONAMOON creates clothes for pregnant women, adapting the trends of high fashion and combining different styles: from casual to business and evening classics.
MONAMOON represents a full cycle of production: from the creation of a pattern and the purchase of fabric to the presentation of the finished product to the end users. Brand buyers choose natural and innovative materials at the world-famous Premiere Vision exhibitions in Paris and Milano Unica in Milan
For the shooting of the new spring-summer advertising campaign, MonaMoon brand invited professional models to cooperate: Katerina Lyubchik, vice-miss of the beauty contest Minsk-2007 and Sofi Pashkul L-Models.