MONAMOON 5 years: digest of bright achievements of the most successful Ukrainian maternity brand
April 16, 2021
This spring brand of stylish clothes for expectant mothers marks a special date. On this occasion, we share the main events from the five-year biography of MONAMOON.
HOW DID IT START?
The history of MONAMOON began in 2015. At that time, a successful lawyer and a loving mother Nataliya Mazur changed the scope of activity and decided to create a brand of clothing for pregnant women. The idea of a new business originated during the waiting for the child. At her own experience, Nataliya experienced the need for stylish and high-quality clothing for expectant mothers, so she decided to create it myself. Since then, MONAMOON gives pregnant women self-confidence, emphasizing their beauty.
Nataliya reminded of the brand mission:
"FOR US, THE MAIN THING IS THAT WOMEN DURING WAITING FOR A CHILD, LOOKING AT THEMSELVES IN THE MIRROR, SAW THAT PREGNANCY IS BEAUTIFUL! THEY SHOULD NOT HIDE THE FIGURE OR SHY THEIR APPEARANCE, BECAUSE THE FORMATION OF THE BABY'S HEALTH DEPENDS ON THE PSYCHOLOGICAL STATE OF THE EXPECTANT MOTHER. IT IS ALSO IMPORTANT TO PREGNANT WOMEN DID NOT HAVE TO LOOK FOR CLOTHING FOR DIFFERENT REASONS IN A VARIETY OF STORES. WITHIN MONAMOON, WE HAVE COLLECTED EVERYTHING YOU NEED: FROM THE OUTWEARER, BUSINESS, COCKTAIL-EVENING AND COMFORTABLE CLOTHES FOR EVERY DAY TO LINGERIE, SWIMWEAR AND PAJAMAS"
WHAT DOES MONAMOON MEAN?
The name of the brand was borrowed from Italian and English languages. "Mona" from the Italian "monna" - "Mrs.". And "moon" - translated from the English means "луна" (in Russian it sounds like "luna"). Therefore, literally name means "Mrs. Moon." Moreover, it is not by chance, because the moon symbolizes the feminine beginning and pregnancy consider the moon calendar.
BOUTIQUE OPENING
In September 2017, the flagship boutique MONAMOON was opened in the historic place of Kiev — Vozdvyzhenka. Sergey Makhno Architects — the world-famous Ukrainian interior design studio, have created the interior of the showroom. The evening has become a real social event, is was visited by TV presenter Kateryna Osadcha with the program "Svetskaya Zhizn", TV presenter and fitness coach Anita Lutsenko, actress Natalka Denisenko, TV presenter and model Kateryna Lubchik, stylist Evgeny Primachenko and many other celebrity and brand customers.
EPDA 2017 AWARD
MONAMOON models are specified within the list of the best products in Europe. In 2017, maternity tailcoat and blouse became winners of European Product Design Award 2017 in the category "Maternity products / products for children." EPDA is the European units of one of the most prestigious international design awards of International Design Awards. The founder of the brand Nataliya Mazur proudly received an award in Brussels in the building of the European Parliament with the support of a member of the European Parliament Salvo Pogliese and with the participation of the President and Founder Hossein Farmani.
MBKFD FASHION SHOW
Another achievement of the brand was the cutwalk of Mercedes-Benz Kiev Fashion Days in 2017. MONAMOON — is the only maternity brand that presented a collection at the International Fashion Week. The creative director of the fashion show was the famous stylist Evgeny Primachenko.
INTERNATIONAL EXHIBITIONS
For 5 years, MONAMOON has participated in more than 10 international exhibitions. Kind + Jugend in Cologne — the first one, where the brand was loudly announced in the international arena. Since 2017, MONAMOON has been presented at the international trade show for children and pregnant women Playtime Paris and the organizers in the trend zone repeatedly selected brand models. Playtime Paris is held twice a year on the territory of the legendary botanical garden Parc Floral de Paris with the participation of buyers from all over the world who come to Paris in search of the best categories of Children Products / Pregnancy & Maternity.
#MONAMOONCELEBS
Among the friends and fans of the brand are Canadian top model Coco Rocha, prima ballerina Iana Salenko, TV presenter Valentina Khamaiko, Kateryna Osadcha, Liliia Rebrik, Anita Lutsenko, Tatyana Terekhova and Vasilisa Frolova, athletes Liliya Podkopaeva, Irina Blokhina and Victoria Mazur, singers Jamala, ALYOSHA and Vera Kekelia, trendsetters Santa Dimopulos, Inna Miroshnychenko, Lesya Matveeva, YULA and Lina Khrystoforova. As well as other beautiful famous women, who trust their style to MONAMOON before, during and after pregnancy.
Nataliya Mazur shared her memories and experiences:
"IT'S INCREDIBLY NICE TO SEE MONAMOON'S CLOTHES ON GIRLS, PROFESSIONALISM AND THE STYLE OF WHOSE ARE ADMIRED BY MILLIONS. ONCE I THOUGHT THAT IT WOULD BE GREAT THAT THE BALLERINA APPEARED IN OUR DESIGNS. AFTER ALL, THE BALLERINA, LIKE NO OTHER, COULD APPRECIATE AND DEMONSTRATE THE COMFORT, EASE AND BEAUTY OF OUR OUTFITS. WHEN MY DREAM CAME TRUE AND THE STAR OF THE WORLD BALLET, FRAGILE AND GRACEFUL IANA SALENKO WORE MONAMOON DRESS, I REVIEWED THE PHOTO WITH A HUNDRED TIMES, ADMIRING HER CHARMING"
#ПІДТРИМУЮЛІКАРІВ INITIATIVE
During the first quarantine period in the 2020th due to the coronavirus pandemic, the brand has changed the line of business for the production of PPE for employees of the medical sector and joined the state social initiative #ПідтримуюЛікарів. Nevertheless, a year later, the situation has not improved and doctors still need support.
Therefore, MONAMOON continues to transmit one protective overalls to medical workers with each purchase. During this time, more than a thousand personal protective equipment were transferred.
ISO 9001:2018 CERTIFICATE
In September 2020, MONAMOON became one of the few Ukrainian fashion brands, which successfully passed the certification of the production quality management system according to the international standard ISO 9001:2018, which is implemented in Ukraine.
Nataliya Mazur is proud of the company's achievement:
"THE MAIN REASON FOR CREATING MONAMOON WAS THE DESIRE TO PRODUCE STYLISH CLOTHES OF HIGH QUALITY FOR EXPECTANT MOTHERS. WE CONDUCTED A LARGE AMOUNT OF ADDITIONAL WORK, HAVE PASSED A CERTIFICATION AUDIT AND RECEIVED A DOCUMENT CONFIRMING THAT WE WORK ON INTERNATIONAL STANDARDS AND PROVIDE THE QUALITY OF THE INTERNATIONAL LEVEL"
NEW SERVICE: RENT
On the eve of the New Years holidays in the 2020th MONAMOON presented to customers a gift, running the rental service of luxurious evening maternity dresses. After renting all outfits carefully cleaned and treated in a special box.
CORNER OPENING IN TSUM Kyiv Department Store
In March 2021, MONAMOON opened the corner on the third floor of TSUM Kyiv Department Store, becoming the first Ukrainian maternity-brand presented in the main department store of the country.
WHERE TO BUY?
Today, the brand of stylish maternity clothes MONAMOON is sold in more than 30 stores in Ukraine, USA, Italy, Belgium and the Russian Federation. Also in the official internet boutique monamoon.com.ua, ROZETKA, Lamoda, BLUSH SHOP and soon on TSUM Kyiv Department Store website.
Nataliya Mazur shared plans for the future:
“WE ARE ACTIVELY WORKING ON STILL SUSTAINABLE PREJUDICES ABOUT EXCLUSIVELY UGLY CLOTHES FOR EXPECTANT AND NURSING MOTHERS. MOREOVER, WITH OUR EFFORTS THIS WALL IS COLLAPSING. WITH EACH COLLECTION, WE PROVE THAT PREGNANCY AND STYLE ARE COMPATIBLE, WHILE WOMEN WILL NOT SACRIFICE THEIR COMFORT. WE WANT MONAMOON PHILOSOPHY AND CLOTHING BRINGS JOY TO THE NUMBER OF EXPECTING MOTHERS WORLDWIDE"
On birthday, it is necessary to not only take congratulations, but also thank. In the promotion of MONAMOON10 we give -10% on purchases in our online store, as well as waiting for you in the boutique: Kiev, Vozdvizhenskaya Str., 22, Ap. 6. During the lockdown period, the boutique works by previous appointment.